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      <title>Man Utd &amp; DHL deal demonstrates changing nature of football sponsorship</title>
      <link>http://aca-demy.co.uk/articles.php?rp=articles/man-utd--dhl-deal-demonstrates-changing-nature-of-football-sponsorship</link>
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      <description>This week Manchester United have announced the signing of a sponsorship deal with logistics company DHL, which is believed to be worth around £40m over the next 4 seasons. The DHL logo will appear on training kit worn by first team, reserve and youth team players in domestic fixtures.
American financial giant Aon, United's main kit sponsor, is believed to have been fully aware of the negotiations and alongside DHL, Man Utd have also struck commercial deals with Vietnamese telecoms company 'Beeline' and Malaysian snack company 'Mamee Double Decker'.
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      <pubDate>Fri, 26 Aug 2011 11:29:33 GMT</pubDate>
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      <title>Ratings go through the roof as Britain Locks Down</title>
      <link>http://aca-demy.co.uk/articles.php?rp=articles/ratings-go-through-the-roof-as-britain-locks-down</link>
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      <description>*With the headlines dominated by the riots across Britain, news media usage rockets*</description>
      <pubDate>Wed, 10 Aug 2011 17:58:49 GMT</pubDate>
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      <title>Sky deal has clear winners - but will it win over fans and sponsors?</title>
      <link>http://aca-demy.co.uk/articles.php?rp=articles/sky-deal-has-clear-winners--but-will-it-win-over-fans-and-sponsors</link>
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      <description>The BBC is to share its live rights to Formula 1 with Sky Sports, as part of a six-year deal that will allow Sky to broadcast every race.</description>
      <pubDate>Thu, 04 Aug 2011 13:43:44 GMT</pubDate>
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      <title>The Sky's the limit for UKTV</title>
      <link>http://aca-demy.co.uk/articles.php?rp=articles/the-skys-the-limit-for-uktv</link>
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      <description>*UKTV signs deal with Sky for VOD, and extends its HD portfolio*</description>
      <pubDate>Thu, 04 Aug 2011 11:33:07 GMT</pubDate>
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      <title>ITV Micro-Payments System to be launched in January</title>
      <link>http://aca-demy.co.uk/articles.php?rp=articles/itv-micro-payments-system-to-be-launched-in-january</link>
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      <description>*ITV have announced that they will be launching a 'micro-payment' system for the ITV-Player Service*</description>
      <pubDate>Fri, 29 Jul 2011 16:11:58 GMT</pubDate>
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      <title>NI Pulls Out of BSkyB Bid</title>
      <link>http://aca-demy.co.uk/articles.php?rp=articles/ni-pulls-out-of-bskyb-bid</link>
      <guid>http://aca-demy.co.uk/articles.php?rp=articles/ni-pulls-out-of-bskyb-bid</guid>
      <description>*After widespread condemnation, News International has pulled out of the bid for the full stake in BSkyB*
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      <pubDate>Thu, 14 Jul 2011 14:39:24 GMT</pubDate>
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      <title>Barb - e</title>
      <link>http://aca-demy.co.uk/articles.php?rp=articles/barb---e</link>
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      <description>BARB announced last week that it was taking a significant step towards the measurement of television on PC's, laptops and tablet devices with the roll out of a new web TV viewing meter planned for the second half of 2011.</description>
      <pubDate>Tue, 05 Jul 2011 16:17:19 GMT</pubDate>
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      <title>Guillemots 24hour Super Social Song Challenge</title>
      <link>http://aca-demy.co.uk/articles.php?rp=articles/guillemots-24hour-super-social-song-challenge</link>
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      <description>From 9am today Guillemots front man Fyfe Dangerfield is creating a charity song in 24hours using lyrics, sound effects and samples taken from comments on Facebook and Twitter. </description>
      <pubDate>Tue, 05 Jul 2011 11:19:14 GMT</pubDate>
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      <title>Channel 4 names Jonathan Allen as new head of Sales</title>
      <link>http://aca-demy.co.uk/articles.php?rp=articles/channel-4-names-jonathan-allen-as-new-head-of-sales</link>
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      <description>*Channel 4 has announced the appointment of Jonathan Allen as the new head of the £1bn-a-year sales business*</description>
      <pubDate>Tue, 05 Jul 2011 09:12:41 GMT</pubDate>
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      <title>Murdoch Domination</title>
      <link>http://aca-demy.co.uk/articles.php?rp=articles/murdoch-domination</link>
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      <description>Jeremy Hunt has announced his plans to give News Corporation's BSkyB takeover the go ahead.  It has taken nearly four months of talks between the culture secretary, Murdoch's media company and regulators to reach the verdict.</description>
      <pubDate>Fri, 01 Jul 2011 12:51:32 GMT</pubDate>
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