Who dat say dey gunna beat them Saints?
- February 08 2010, 17:59
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The most overblown and bafflingly long of all sporting occasions took place in the small hours of this morning, with the New Orleans Saints overcoming the Indianapolis Colts to win Super Bowl XLIV, thus completing a fairy tale for the beleaguered city.
However, as with any Super Bowl, the real stars of the show could be seen in-between plays, as America’s biggest brands went head to head. Seen as one of advertising’s biggest ‘bankers’, the Super Bowl pulls in over 0m in ad revenue, with 30” spots going for around 2.5m-3mUSD. So, without further ado, here is the Academy’s run down of this year’s adland touchdowns and fumbles:
MVP’s
1. Google shattered convention by ending their recent foray into above the line advertising with a simple, and strangely emotional, one minute ad. Just in case you’ve never used Google, this also serves as a useful tutorial.
2. Perennial favourites Budweiser came in with this beauty. Watch out for classic lines “Oh, they’re not empty”, and “There’s Bud Light in the fridge made of Bud Light”.
3. Audi tapped into the green movement with this gem . And who said America doesn’t take the environment seriously?
End zone fumblers
1. The most controversial of all Super Bowl advertisers, Focus on Family’s divisive ad tried to bring the humour back into the pro-life/pro-choice debate.
2. After the understated brilliance of “The house of Bud”, Bud Light unfortunately followed up with this hackneyed attempt at humour . So, so sad.
Quite a mixed bag this year, from the sublime to the downright unnecessary/offensive. Oh well, only 364 days until the next batch.
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