The future's bright - the future is regional?
- March 09 2010, 15:23
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Sir Ray Tindle of Tindle Newspapers is launching four weekly local newspapers in London. The new papers are tiny though, and that’s the point; like many in Tindle’s stable of 230 newspapers, these hyperlocal papers, have tiny circulations with print runs of only 3,000 each.
Tindle hopes the titles; The Edmonton Herald, East Barnet Advertiser and Winchmore Hill Herald and a fourth paper launching in a couple of weeks, will attract a lost generation of advertisers to his new papers: local shops and services who have been priced out of the market by rising advertising rates for bigger local papers with distribution of up to 100,000 copies.
“The papers we are launching are our answer to the future,” he told the Guardian. “We have to get smaller and closer to the readers.”
“I’m convinced there is still a great future in print weekly papers. I don’t think the public is going to be satisfied with only the internet. They want to see it [in print] if their child is winning a prize at school and they want to be sure all their neighbours have seen it. They want it in a local weekly paper.”
By the end of March Tindle’s company will have launched or bought 16 newspapers since the onset of the recession – so he must be doing something right? It will be interesting to see how Tindle Newspapers perform and maintain their stable over the coming year as across the board we have seen national newspapers close and very few, if any, successful launches.
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